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Own the New Position Zero

Google AI Overviews are AI-generated answers that appear above traditional organic results, powered by Gemini and displayed on desktop and mobile across multiple countries. Being featured in an AI Overview means your brand is seen before any organic listing. We optimise your content to be the source Google's AI selects.

Free AI Visibility Audit
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What We Do

What Google AI Overview Optimisation Involves

AI Overviews are Google's biggest change to search results since featured snippets. Powered by Gemini, they generate comprehensive AI answers at the top of the page, citing sources with clickable links. For an increasing number of queries, the AI Overview is the first thing users see, pushing traditional organic results below the fold. Google has expanded AI Overviews to desktop and multiple countries globally, and is now testing ads within AI Overviews and in AI Mode. If you're not optimising for this, you're ceding the most prominent real estate in search.

AI Overview Presence Tracking

We monitor which queries in your industry trigger AI Overviews, whether your content is being cited as a source, which competitors appear instead, and how AI Overview frequency is changing over time. This data drives our entire optimisation strategy.

Content Structured for AI Selection

AI Overviews favour content that provides clear, direct answers followed by supporting detail, comprehensive enough to form a complete response, authoritative enough that Google's AI trusts it as a source. We create LLM-ready content specifically structured for AI Overview selection.

Organic Ranking Foundation

AI Overviews predominantly cite pages that already rank well in traditional organic results. Your SEO performance is the foundation for AI Overview visibility. We ensure your organic strategy and AI Overview strategy work together, not in conflict.

Schema & Structured Data

FAQ, HowTo, Product, Review, and Organisation schema that gives Google explicit structured context about your content. Properly marked-up pages are easier for Gemini to parse and more likely to be selected as AI Overview sources.

Ads in AI Overviews

Google is testing paid placements within AI Overviews, ads integrated directly into AI-generated answers. We structure your Google Ads campaigns to take advantage of these emerging placements as they roll out globally, combining organic and paid AI visibility.

E-E-A-T Authority

Google's AI Overviews heavily weight Experience, Expertise, Authoritativeness, and Trustworthiness. We build these signals through author attribution, credentials, editorial backlinks, third-party citations, and consistent expert positioning across the web.

How We Work

Our Approach to AI Overview Optimisation

AI Overview optimisation is SEO evolved, the same fundamentals with an AI-first content layer on top.

1

AI Overview Landscape Audit

We map which queries in your industry trigger AI Overviews, what content is currently being cited, and how your competitors' content compares. We identify the queries where you have the best opportunity to appear, typically queries where you already rank well organically but aren't yet cited in the AI Overview.

2

Content Restructuring

We restructure existing pages and create new content optimised for AI Overview selection. This means leading with clear, definitive answers in the first 1-2 sentences, followed by comprehensive supporting detail. Proper H2/H3 structure that mirrors how users phrase questions. FAQ sections with explicit Q&A format. Schema markup throughout.

3

Authority & Trust Building

AI Overviews cite authoritative sources. We build E-E-A-T signals through author pages with credentials, editorial backlinks from trusted publications, third-party citations, and consistent brand presence across authoritative sources that Google's systems trust.

4

Monitoring & Iteration

AI Overviews are dynamic, the cited sources can change as Google re-evaluates content. We monitor your AI Overview presence continuously, track which competitors appear, and iterate on content and authority strategies as the landscape evolves. All tracked in Gorilla Reports.

The Full Picture

What Our AI Overview Strategy Covers

Every factor that determines whether your content is selected for Google's AI-generated answers.

Query Mapping

Identifying which queries in your industry trigger AI Overviews and tracking expansion.

Citation Tracking

Monitoring whether your content is cited as a source in AI Overview responses.

Competitor Citations

Which competitors appear in AI Overviews and what content drives their selection.

Answer-First Content

Clear, definitive answers in opening sentences followed by comprehensive depth.

Header Structure

H2/H3 headers matching how users phrase questions for AI-ready formatting.

FAQ Sections

Explicit Q&A format content with FAQ schema markup for AI parsing.

Schema Markup

FAQ, HowTo, Product, Review, and Organisation structured data throughout.

Organic Rankings

SEO performance as the foundation, AI Overviews cite pages that rank well.

E-E-A-T Signals

Author credentials, expertise evidence, and trust signals Google's AI evaluates.

Authority Backlinks

Editorial coverage from publications Google's systems consider authoritative.

Ads in AI Overviews

Paid placement opportunities within AI-generated answers as they expand.

AI Mode Optimisation

Ads and organic visibility in Google's conversational AI Mode experience.

Multi-Market Coverage

AI Overviews tracked across UK, US, and international markets you target.

Desktop & Mobile

AI Overview presentation and click behaviour across device types.

Continuous Monitoring

AI Overview sources are dynamic, tracked and iterated continuously.

Gorilla Reports

AI Overview metrics alongside organic, paid, and AI platform data.

Industries We Serve

AI Overview Optimisation Across Every Sector

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Technology & IT Aviation Architects Flooring & Decking Warehousing Roofing
Going Deeper

AI Overviews Under the Microscope

The biggest change to Google search results in a decade, and what it means for your visibility.

Above Position 1, Why AI Overviews Change Everything

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For years, ranking "position 1" in Google was the ultimate goal. AI Overviews have created a new position above that, a prominent, AI-generated answer box that users see and interact with before scrolling to traditional results. Early data shows that AI Overviews receive significant click-through to cited sources, but they also change user behaviour, some queries are fully answered by the AI Overview, reducing clicks to organic results. The businesses that adapt by getting cited within AI Overviews will capture this traffic. Those that don't will see their organic clicks erode even if their rankings stay the same. This is why AI Overview optimisation isn't optional, it's essential.

Content Structure That Gets Selected

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AI Overviews select content that directly answers the query, comprehensively covers the topic, and comes from authoritative sources. The optimal content structure starts with a clear, definitive answer in the first 1-2 sentences, the part Gemini can extract as the core response. This is followed by detailed supporting information organised under descriptive H2/H3 headers that mirror how people phrase questions. Lists and structured data help Gemini parse key points. FAQ sections with explicit Q&A format are particularly effective. The content needs to be genuinely comprehensive, not thin pages targeting a single keyword, but in-depth resources that cover every angle of a topic.

Ads in AI Overviews & AI Mode, The Paid Opportunity

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Google is testing paid ad placements within AI Overviews and AI Mode conversations in the US, with global expansion planned for 2026. This creates entirely new advertising real estate where your Google Ads can appear directly within AI-generated answers, reaching users at the highest point of the search results page. Performance Max and AI Max for Search are the campaign types most likely to serve in these placements. We structure paid campaigns specifically to qualify for AI Overview and AI Mode ad positions as they expand.

Organic Rankings Still Matter, More Than Ever

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AI Overviews predominantly cite pages that already rank well in traditional organic results. Google's AI doesn't randomly discover hidden content, it selects from the sources it already trusts. This means your SEO fundamentals are more important than ever. Technical SEO ensures Google can crawl and index your content. Quality content gives Gemini something worth citing. Backlinks build the authority that makes Google's AI trust you. AI Overview optimisation isn't a replacement for SEO, it's an extension that rewards the businesses doing SEO properly.