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A beautiful website that doesn't convert is just an expensive brochure. We audit every element of your user experience: navigation flows, form friction, mobile behaviour, page layouts, and conversion paths. Then we deliver prioritised recommendations backed by heatmap data, session recordings, and real user behaviour analytics.
Free UX Audit
A UX audit examines how real users interact with your website: where they click, where they hesitate, where they drop off, and what stops them from converting. We combine quantitative data (analytics, heatmaps, scroll depth, session recordings) with qualitative analysis (user flow assessment, conversion path mapping, accessibility review) to identify exactly what's costing you conversions and revenue. Every recommendation is prioritised by impact and effort.
We deploy Gorilla Analytics heatmaps across your key pages, revealing where users click, how far they scroll, and which elements attract attention vs which get ignored. This visual data exposes layout problems no amount of guesswork can find.
We watch real user sessions, seeing exactly how visitors navigate your site, where they get confused, where they rage-click, and where they abandon. Hundreds of sessions reviewed and categorised by behaviour pattern to identify systemic UX issues.
We map every path from landing page to conversion, identifying friction points, unnecessary steps, confusing navigation, and drop-off points. For lead gen sites: form length, field types, and CTA placement. For e-commerce: product discovery, cart flow, and checkout friction.
Over 60% of traffic is mobile. We audit tap targets, scroll behaviour, form usability on small screens, page speed on mobile networks, and responsive layout issues that desktop testing misses entirely.
WCAG compliance isn't just ethical, it's good UX and increasingly a legal requirement. We audit colour contrast, keyboard navigation, screen reader compatibility, alt text, and ARIA labels. Accessible sites convert better for everyone.
Every issue ranked by impact x effort. Critical conversion blockers first. Quick wins next. Longer-term improvements scheduled. You get a clear, actionable roadmap, not a 100-page PDF that sits in a drawer.
Data-driven UX analysis that turns visitor behaviour into conversion improvements.
We deploy Gorilla Analytics alongside your GA4 setup: heatmaps, session recordings, scroll tracking, and event monitoring across your key pages. This gives us the behavioural data foundation that the entire audit is built on. If tracking gaps exist, we fix them first.
We analyse traffic flows, bounce rates, exit pages, conversion funnels, and drop-off points through analytics data. Heatmaps reveal click patterns and scroll depth. Session recordings show real user behaviour. We identify patterns, not just individual issues.
Expert review of navigation structure, information hierarchy, visual design, form design, CTA placement, trust signals, and content clarity. Mobile experience assessed separately. Accessibility compliance checked against WCAG 2.1 AA standards.
Findings delivered as a prioritised roadmap with visual annotations, before/after mockups where helpful, and clear implementation guidance. We can work with your developers to implement changes, or handle it in-house for WordPress, Shopify, and WooCommerce sites.
Every element of user experience that impacts whether visitors become customers.
Click, move, and scroll heatmaps revealing exactly how users interact with each page.
Real user sessions reviewed for confusion patterns, rage clicks, and drop-offs.
Every step from landing to conversion mapped with friction points identified.
Field count, types, validation, error messaging, and abandonment rates assessed.
Menu hierarchy, breadcrumbs, internal linking, and wayfinding assessed for clarity.
Button placement, copy, contrast, and click-through rates across key pages.
Tap targets, scroll behaviour, responsive issues, and mobile form usability.
How load times affect user behaviour: bounce rates correlated with speed metrics.
WCAG 2.1 AA compliance: contrast, keyboard nav, screen readers, ARIA labels.
Reviews, testimonials, accreditations, security badges, and social proof placement.
Information architecture, heading structure, and content scannability assessed.
For e-commerce: cart, shipping, payment, and confirmation step friction analysis.
On-site search effectiveness, autocomplete, and zero-results handling.
Layout consistency, whitespace, typography readability, and visual hierarchy.
Where users leave and what content or UX issues trigger abandonment.
Every finding ranked by impact x effort with clear implementation guidance.
Why UX matters more than ever for both conversions and search rankings.
