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Introducing Canopy
The landing page is the campaign. Most agencies don’t act like it. Here’s something that most PPC agencies won’t tell you, because it undermines the
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Gorilla News
The landing page is the campaign. Most agencies don’t act like it. Here’s something that most PPC agencies won’t tell you, because it undermines the
Read article
PPC News
12 min
You’re asking the wrong question. Not because it’s a bad question – it’s the one every business owner asks eventually…
Gorilla News
9 min
Your marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…
PPC News
11 min
Quality Score is Google’s 1-10 rating of your keyword-level ad experience. It’s built from three components: expected click-through rate, ad…
PPC News
11 min
Most businesses treat SEO and PPC as two separate budget lines fighting for the same pot of money. Marketing managers…
PPC News
13 min
Industry estimates consistently put wasted Google Ads spend at around 20% of total budget. That’s not a rounding error. For…
PPC News
10 min
Google Ads dominates paid search. That’s not controversial. But Microsoft Ads has quietly built a network that reaches far more…
PPC News
10 min
SEO and PPC both drive traffic to e-commerce sites, but they work on fundamentally different timelines, cost structures and conversion…
PPC News
8 min
A Google Ads audit is a systematic review of every account element that affects performance. It is how you find…
PPC News
9 min
Facebook and Instagram both run through Meta Ads Manager, which means the targeting, bidding and reporting infrastructure is identical. The…
PPC News
9 min
If you’ve asked an agency how much Google Ads costs, you’ve probably heard some version of “it depends.” That’s technically…
PPC News
15 min
Google Shopping ads are the product listings that appear at the top of Google search results with an image, price,…
PPC News
10 min
Smart Bidding is Google’s set of automated bid strategies that use machine learning to optimise for conversions or conversion value…
PPC News
9 min
Google Consent Mode v2 is a framework that adjusts how Google tags behave based on a visitor’s cookie consent choices.…
PPC News
8 min
LinkedIn Ads cost more per click than almost any other paid advertising channel. That’s the headline most marketers fixate on.…
PPC News
6 min
Most PPC reports contain too many numbers and not enough insight. A dashboard full of impressions, clicks and CTR looks…
PPC News
11 min
Server-side tracking moves data collection from the visitor’s browser to a server the business controls. Instead of tracking scripts running…
PPC News
8 min
The best PPC campaign imaginable still fails if the landing page doesn’t convert. You can nail your keyword targeting, write…
PPC News
9 min
Google Tag Manager is a free tool that lets you add and manage tracking codes on your website without editing…
PPC News
13 min
Performance Max is Google’s all-in-one campaign type that runs ads across Search, Shopping, Display, YouTube, Gmail, Maps, and Discover from…
PPC News
10 min
Remarketing and retargeting are not the same thing, despite what most of the internet will tell you. The short version:…
PPC News
10 min
A customer visits the site through a Google search, returns two weeks later via an email link, clicks a retargeting…
PPC News
9 min
TikTok has over 1 billion monthly active users globally, and the UK is one of its strongest markets. The platform…
PPC News
10 min
How you divide your marketing budget matters more than how large it is. A business spending £3,000 a month on…
PPC News
12 min
Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action. That…
PPC News
10 min
Conversion tracking in GA4 answers the question that traffic data alone cannot: is your website actually producing business results? Without…