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AI crawlers are hitting your website right now. You just can’t see them. Right now, as you read this, AI systems are crawling your website.
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AI crawlers are hitting your website right now. You just can’t see them. Right now, as you read this, AI systems are crawling your website.
Your marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…
SEO has been declared dead roughly 4,852 times since January 2016, according to an Ahrefs count of published articles making…
llms.txt is a proposed web standard that provides AI systems with a structured summary of a website’s most important content…
Not all content formats are equally likely to be cited by AI systems. Research analysing tens of thousands of AI…
Generative Engine Optimisation (GEO) is the practice of optimising content so that AI-powered search systems like ChatGPT, Google AI Overviews,…
Traffic from AI-powered search tools is growing rapidly. ChatGPT, Perplexity, Google Gemini, Microsoft Copilot and other AI platforms now send…
A zero-click search is a search that ends on the results page. The user gets their answer from a featured…
Google AI Overviews are AI-generated summaries that appear at the top of search results, providing direct answers to queries before…
When ChatGPT, Perplexity, Gemini or Google’s AI Overviews cite a web source in their response, that citation is not random.…
Answer Engine Optimisation (AEO) is the practice of structuring and optimising content so that AI-powered search tools cite it in…