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Pay-per-click campaigns that generate leads and sales from day one — built on strategy, powered by data, and backed by landing pages that actually convert.
Senior PPC managers, not account managers. Real ROAS, not vanity metrics. Straight talk, not jargon.
We’ve spent 11 years building PPC campaigns that deliver measurable, profitable growth for businesses across every sector. If you’re ready to stop guessing and start scaling, let’s talk.
Please fill in the form below to receive your free, no obligation PPC audit.
Trusted by 150+ businesses to deliver paid media growth that actually bears fruit 🍌
Pay-Per-Click advertising puts your business at the top of search results, social feeds, and display networks — instantly. You only pay when someone clicks your ad, making every penny trackable, measurable, and accountable.
Unlike SEO, which builds over months, PPC delivers traffic from day one. But without proper strategy, structure, and ongoing optimisation, it's the fastest way to burn through budget with nothing to show for it. That's where we come in.
Profitable PPC isn't about throwing budget at Google and hoping for the best. It's built on four interconnected pillars — neglect one, and the others fall apart.
The foundation of every high-performing campaign. We architect your account around how your customers actually search and buy — not around Google's default suggestions that waste your budget.
Your ads are competing for attention in a crowded auction. We write copy that stops the scroll, earns the click, and pre-qualifies visitors before they land on your site.
We manage your bids to maximise conversions at the lowest possible cost — not just to win auctions, but to win them profitably.
Clicks mean nothing without conversions. Through Canopy — our proprietary landing page platform — we build, test, and optimise dedicated landing pages that turn paid traffic into leads and sales. No more sending expensive clicks to your homepage and hoping for the best.
Most agencies take months to get campaigns running. We launch in two weeks — then optimise relentlessly from there. Click each stage to see what happens.
Every campaign starts with understanding your business, your customers, and the competitive landscape. If you have an existing account, we audit it. If you're starting fresh, we research your market from the ground up.
Your Business & Goals
We dig into your margins, your most valuable products or services, your sales cycle, and what a lead or sale is actually worth to you. This is how we set targets that matter — not vanity metrics, but real return on ad spend.
Your Market & Competitors
We analyse who's bidding on your terms, what they're spending, how aggressive the auction is, and where the gaps are. Auction insights, competitor ad copy, landing page analysis — we reverse-engineer what's working in your space.
Existing Account Audit
If you already run ads, we'll audit everything — wasted spend, underperforming keywords, poor Quality Scores, tracking gaps, and structural issues. Most accounts we inherit are leaking budget in at least three or four places before we even touch them.
Tracking Setup
Before anything goes live, we ensure every conversion point is tracked properly. Google Ads conversion tracking, Gorilla Tag Manager, GA4 event configuration, call tracking — every lead and sale captured and attributed correctly.
This is where the real work happens. We build your campaigns from scratch using a structure designed around how your customers search — and we build dedicated landing pages through Canopy to convert the traffic we send.
Account Architecture
Campaigns structured by intent, product lines, or service categories. Ad groups tightly themed with focused keyword sets. No bloated catch-all campaigns — every pound has a purpose.
Keyword & Negative Lists
Comprehensive keyword research paired with extensive negative keyword lists from day one. We don't wait for wasted clicks to tell us what's irrelevant — we proactively block them before your budget gets touched.
Ad Copy & Extensions
Multiple responsive search ad variants per ad group, every available extension configured — sitelinks, callouts, structured snippets, call extensions, image extensions. More real estate in the SERP means higher CTR and lower CPC.
Canopy Landing Pages
Bespoke landing pages built on our proprietary Canopy platform — powered by Elementor, fully tracked, with heatmapping, session recording, A/B testing, and dynamic headlines baked in from the start. No generic templates. Every page is designed to convert your specific audience.
Campaigns go live with close monitoring. The first few days after launch are critical — we watch everything in real-time and make rapid adjustments.
Soft Launch
We start with controlled budgets and manual oversight. No automated bidding until we have conversion data to feed it. This protects your budget while the algorithms learn.
Real-Time Monitoring
Search term reports reviewed daily. Negative keywords added immediately. Bid adjustments made based on early performance signals — device, location, time of day, audience.
Conversion Verification
We verify every conversion is firing correctly — test form submissions, test calls, test purchase flows. No waiting until month-end to discover tracking was broken.
Landing Page Data
Canopy starts collecting heatmap and session recording data immediately. Within the first week, we can see exactly how users interact with your landing pages — where they click, how far they scroll, and where they drop off.
With live data flowing, we move into aggressive optimisation. This is where good campaigns become great campaigns.
Search Term Mining
We mine search term reports obsessively — finding new keywords worth bidding on and blocking irrelevant queries that waste budget. This process never stops.
Ad Copy Testing
Systematic A/B testing of headlines, descriptions, CTAs, and extensions. We test one variable at a time with statistical significance — not gut feel.
Landing Page A/B Testing
Canopy's built-in A/B testing lets us run controlled experiments on headlines, layouts, forms, and CTAs. Small conversion rate improvements compound into significant ROI gains over time.
Bid Strategy Transition
Once we have enough conversion data (typically 30+ conversions), we transition to smart bidding strategies — target CPA or target ROAS — giving Google's algorithms the data they need to optimise at scale.
Quality Score Improvement
We systematically improve Quality Scores through better ad relevance, landing page experience, and expected CTR. Higher Quality Scores mean lower CPCs and better positions — paying less for more.
Once we've proven the model works and ROI is strong, we scale — carefully and strategically.
Budget Scaling
We don't just increase budgets blindly. We identify which campaigns, ad groups, and keywords deliver the strongest returns and allocate incrementally — testing at each level to ensure efficiency holds as spend grows.
Channel Expansion
If Google Search is performing, we explore Microsoft Ads for cheaper CPCs on the same audiences. Social platforms like Facebook, Instagram, LinkedIn, or TikTok for demand generation. YouTube and Display for remarketing. Each channel is tested independently.
Audience Expansion
Lookalike audiences built from your best converters. In-market and affinity audiences layered onto search campaigns. Remarketing lists segmented by behaviour and intent level.
New Campaign Types
Performance Max, Dynamic Search Ads, video campaigns, demand gen campaigns — we introduce advanced campaign types once the fundamentals are solid and the data supports it.
Our reporting goes beyond surface-level metrics. You'll know exactly what your ad spend is generating — in leads, revenue, and profit.
Gorilla Reports
Spend, conversions, ROAS, CPA, impression share, Quality Scores — everything pulled into one clear report. No logging into Google Ads to decipher the data yourself.
Canopy Performance Data
Landing page conversion rates, A/B test results, heatmap insights, and session recording highlights included in every report. You'll see exactly how your landing pages are performing and what we're doing to improve them.
Gorilla Analytics
Real-time visitor data, session recordings, and heatmaps running alongside GA4 — giving you a complete picture without the data sampling issues that plague standard analytics.
Strategy Calls
Regular calls to walk through performance, discuss upcoming tests, review competitor activity, and plan the next phase. You'll always know what we're doing, why we're doing it, and what's coming next.
Most agencies send your paid traffic to your existing website and hope for the best. We build dedicated, high-converting landing pages on our proprietary Canopy platform — included as part of your PPC campaign.
Canopy is our proprietary landing page platform built specifically for PPC performance. Powered by Elementor, it gives us the full power of a custom page builder combined with built-in conversion tracking, analytics, and testing tools — so every landing page we build is designed to convert from the moment it goes live.
We weren't satisfied with off-the-shelf reporting — so we built our own. Gorilla Reports pulls together everything that matters into one clear, honest view of your campaign performance.
Spend, conversions, ROAS, CPA, Quality Scores, impression share, landing page performance — all pulled through APIs into a single comprehensive report. No logging into multiple platforms, no deciphering raw data.
The PPC industry is full of agencies that charge management fees on bloated budgets, hide behind vanity metrics, and lock you into long contracts. Here's how we're different.
| Feature | Typical Agency | Freelancer | Gorilla Marketing |
|---|---|---|---|
| Deal Directly with PPC Manager | ✕ | ✓ | ✓ |
| Proprietary Landing Pages (Canopy) | ✕ | ✕ | ✓ |
| Live Within Two Weeks | ✕ | Varies | ✓ |
| Built-In A/B Testing & Heatmaps | ✕ | ✕ | ✓ |
| Custom Strategy (Not Template) | ✕ | ✓ | ✓ |
| Transparent Reporting & Access | Limited | Basic | ✓ |
| No Lock-In Contracts | ✕ | ✓ | ✓ |
| Cross-Platform Capability | Limited | Limited | ✓ |
| Proprietary Reporting Platform | ✕ | ✕ | ✓ |
| You Own Your Ad Account | Sometimes | ✓ | ✓ |
Every element below is built into our PPC campaigns where needed. Click through to learn more about each specialism.
Capture high-intent search traffic with tightly structured campaigns, tested ad copy, and aggressive keyword management.
Learn moreProduct feed optimisation, Shopping campaign structure, and bid management for e-commerce businesses.
Learn moreReach Bing's audience at lower CPCs. Often the same quality of traffic as Google at a fraction of the cost.
Learn moreGoogle's AI-powered campaign type managed properly — with asset group strategy, audience signals, and real oversight.
Learn morePrecision audience targeting, creative testing, and conversion optimisation across Facebook and Messenger.
Learn moreVisual-first advertising across Stories, Reels, and the feed — driving awareness, engagement, and conversions.
Learn moreB2B advertising with job title, company, and industry targeting. Reach the decision-makers that matter.
Learn moreShort-form video advertising reaching younger demographics with high engagement and growing purchase intent.
Learn moreShopping feeds, dynamic remarketing, and ROAS-focused campaigns built specifically for online stores.
Learn moreCampaigns built around lead quality and cost per acquisition — not just clicks. Forms, calls, and booked meetings.
Learn moreBring back visitors who didn't convert the first time — across Search, Display, YouTube, and social platforms.
Learn morePromoted content and follower campaigns on X, targeting by interest, keyword, and conversation topic.
Learn moreWe've delivered profitable PPC campaigns across a wide range of industries. Our team takes the time to understand your market, your margins, and your competitive landscape before spending a penny.
Straight-talking answers to the questions we hear most often about PPC. No jargon, no runaround.
