Your marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows spend. Meta shows engagement. Your rank tracker shows positions. And every month, someone has to pull all of it together – screenshot by screenshot, spreadsheet by spreadsheet – into something that actually makes sense. Gorilla Reports is our answer to that problem. A single reporting platform, built entirely in-house by Gorilla Marketing, that pulls data from every channel we manage into one unified, client-facing dashboard. No more juggling logins. No more stitching data together manually. Just clean, comprehensive reporting that shows you exactly how your marketing is performing – and what to do next. But here’s what makes it different from every other agency reporting tool: we’re giving you access to the same data we use to make our decisions. This isn’t a stripped-down client portal with a few cherry-picked numbers. It’s the actual dashboard our SEO managers and PPC specialists use every day – made available to you because we believe transparency isn’t a feature. It’s the foundation of a good agency relationship. Gorilla Reports is available exclusively to clients of Gorilla Marketing.
| Keyword | Position | Change | Volume | Traffic |
|---|---|---|---|---|
| best digital marketing agency | #1 | ▲ 4 | 6,600 | 2,847 |
| most trusted digital agency uk | #1 | ▲ 2 | 3,400 | 1,520 |
| seo agency manchester | #1 | ▲ 3 | 2,900 | 1,340 |
| seo company manchester | #1 | ▲ 5 | 2,400 | 1,102 |
| ppc agency uk | #2 | ▲ 7 | 1,900 | 684 |
| google ads agency | #2 | ▲ 11 | 2,400 | 820 |
| digital marketing agency | #3 | ▲ 8 | 14,800 | 2,104 |
| ai seo optimisation | #1 | ▲ 3 | 880 | 412 |
| seo agency leeds | #4 | ▲ 9 | 1,600 | 398 |
| performance marketing agency | #5 | ▲ 14 | 1,300 | 284 |
| ppc management manchester | #2 | ▲ 6 | 720 | 312 |
| seo agency hull | #1 | ▲ 1 | 590 | 278 |
| technical seo agency | #4 | ▲ 12 | 1,100 | 247 |
| chatgpt optimisation service | #1 | ▲ 2 | 480 | 224 |
| ecommerce seo agency uk | #6 | ▲ 18 | 1,400 | 196 |
| Keyword | Sessions | Position | Change | Conv. Rate |
|---|---|---|---|---|
| seo agency manchester | 8,420 | #1 | ▲ 3 | 9.2% |
| digital marketing agency | 6,890 | #3 | ▲ 8 | 7.4% |
| google ads agency uk | 5,240 | #2 | ▲ 11 | 11.8% |
| ppc management services | 4,180 | #4 | ▲ 6 | 8.9% |
| ai seo optimisation | 3,640 | #1 | ▲ 3 | 12.4% |
| technical seo services | 2,920 | #5 | ▲ 14 | 6.8% |
| local seo agency | 2,450 | #2 | ▲ 7 | 10.1% |
| ecommerce seo agency | 2,180 | #6 | ▲ 18 | 8.2% |
| Landing Page | Sessions | Unique | Bounce | Avg. Time | Conversions | Conv. Rate |
|---|---|---|---|---|---|---|
| /services/seo/ | 12,480 | 9,840 | 28.4% | 5m 12s | 842 | 6.7% |
| /services/google-ads/ | 8,920 | 7,140 | 31.2% | 4m 48s | 624 | 7.0% |
| /services/ai-optimisation/ | 6,840 | 5,620 | 24.8% | 6m 02s | 512 | 7.5% |
| /services/technical-seo/ | 5,420 | 4,280 | 30.1% | 4m 34s | 284 | 5.2% |
| /services/local-seo/ | 4,890 | 3,920 | 32.6% | 4m 18s | 312 | 6.4% |
| /services/pmax-campaigns/ | 3,640 | 2,980 | 29.4% | 4m 52s | 198 | 5.4% |
| /services/seo-content/ | 3,120 | 2,540 | 35.8% | 5m 24s | 142 | 4.6% |
| /services/seo-backlinks/ | 2,840 | 2,280 | 33.2% | 4m 06s | 118 | 4.2% |
| Campaign | Clicks | CTR | Spend | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|
| SEARCH – SEO SERVICES // UK | 42,180 | 5.84% | £68,420 | 2,840 | £24.09 | 9.2x |
| SEARCH – PPC SERVICES // UK | 34,920 | 4.92% | £52,840 | 1,920 | £27.52 | 8.4x |
| SEARCH – DSA // NATIONAL | 28,640 | 6.21% | £42,180 | 1,480 | £28.50 | 7.8x |
| SEARCH – AI SERVICES // GLOBAL | 22,480 | 5.12% | £34,920 | 1,240 | £28.16 | 8.1x |
| PMAX – SERVICES // UK | 18,240 | 3.48% | £28,640 | 680 | £42.12 | 6.4x |
| SEARCH – LOCAL // MANCHESTER | 14,820 | 7.21% | £22,480 | 840 | £26.76 | 8.8x |
| SEARCH – LOCAL // HULL | 12,640 | 6.84% | £18,240 | 620 | £29.42 | 7.2x |
| SEARCH – LOCAL // LEEDS | 8,420 | 5.92% | £12,480 | 420 | £29.71 | 7.6x |
| Landing Page | Sessions | Unique | Bounce | Avg. Time | Conv. | Conv. Rate | Ad Spend | Cost / Lead |
|---|---|---|---|---|---|---|---|---|
| /services/seo/ | 24,840 | 18,920 | 32.4% | 4m 52s | 1,840 | 7.41% | £48,240 | £26.22 |
| /services/google-ads/ | 18,420 | 14,280 | 28.8% | 5m 14s | 1,420 | 7.71% | £38,920 | £27.41 |
| /services/ai-optimisation/ | 14,680 | 11,840 | 26.2% | 5m 48s | 1,240 | 8.45% | £34,840 | £28.10 |
| /services/technical-seo/ | 8,920 | 7,240 | 34.1% | 4m 22s | 580 | 6.50% | £18,420 | £31.76 |
| /services/local-seo/ | 7,840 | 6,120 | 30.8% | 4m 38s | 520 | 6.63% | £14,680 | £28.23 |
| /services/pmax-campaigns/ | 6,480 | 5,240 | 36.4% | 3m 58s | 380 | 5.86% | £12,840 | £33.79 |
| /services/e-commerce-ppc/ | 5,840 | 4,680 | 33.2% | 4m 12s | 340 | 5.82% | £10,420 | £30.65 |
Meta – 44%21.5k
LinkedIn – 28%13.7k
TikTok – 18%8.8k
Pinterest – 10%4.9k
Mobile – 74%36.2k
Desktop – 20%9.8k
Tablet – 6%2.9k
| Page | Sessions | Avg. Duration | Bounce Rate | Avg. Scroll |
|---|---|---|---|---|
| /services/seo/ | 8,420 | 4m 52s | 32.4% | 68% |
| /services/google-ads/ | 6,840 | 4m 18s | 36.2% | 62% |
| /services/facebook-ads/ | 5,920 | 3m 48s | 38.8% | 58% |
| /services/linkedin-ads/ | 4,240 | 4m 24s | 34.6% | 64% |
| /services/ai-optimisation/ | 3,880 | 5m 12s | 28.4% | 72% |
| /services/performance-marketing/ | 3,420 | 3m 56s | 40.2% | 54% |
| # | URL | Hits |
|---|---|---|
| 1 | /robots.txt | 5.6K |
| 2 | / | 4.4K |
| 3 | /services/seo/ | 2.8K |
| 4 | /services/ai-optimisation/ | 2.4K |
| 5 | /services/google-ads/ | 1.9K |
| 6 | /sitemap_index.xml | 1.6K |
| 7 | /services/technical-seo/ | 1.3K |
| 8 | /services/chatgpt-optimisation/ | 1.1K |
| 9 | /services/local-seo/ | 984 |
| 10 | /services/claude-optimisation/ | 842 |
| # | URL | Hits |
|---|---|---|
| 1 | / | 3.0K |
| 2 | /services/ai-optimisation/ | 1.8K |
| 3 | /services/chatgpt-optimisation/ | 1.4K |
| 4 | /services/claude-optimisation/ | 1.2K |
| 5 | /services/gemini-optimisation/ | 924 |
| 6 | /services/llm-content/ | 812 |
| 7 | /services/ai-citations/ | 748 |
| 8 | /services/google-ai-overviews/ | 642 |
| 9 | /services/seo/ | 584 |
| 10 | /services/digital-strategy/ | 428 |
SERP Rank Tracker – Know Where You Stand
Every keyword we’re targeting for your business is tracked daily. Not weekly estimates. Not sampled data. Actual, daily position checks across Google – so you can see exactly where you rank for every term that matters to your business. The SERP Tracker shows your current position, how much it’s moved, the search volume behind each keyword, and the estimated traffic you’re pulling in. You’ll see which keywords are climbing, which are holding steady, and if anything drops – you’ll know the same moment we do. Each keyword also links through to deeper Search Console data: the average position over the last seven days, how many organic clicks that keyword is generating, and what other search terms the ranking page also appears for. It’s the full picture, not just a position number. 
Organic SEO Performance – Traffic, Pages & Search Queries
Gorilla Reports pulls your organic performance data directly from Google Analytics (GA4) and Google Search Console into a single, unified view. You’ll see sessions, unique visitors, bounce rates, average session duration, and conversions – all with clear period-over-period comparisons so you can measure progress at a glance. The top keywords driving traffic to your site are laid out with their current position, movement, and conversion rate. Below that, your top landing pages show which pages on your site are doing the heavy lifting – and which ones have room to improve. We also pull in Matomo analytics data for clients who use it alongside GA4, so nothing falls through the gaps regardless of your analytics setup.
Google Ads & PPC – Every Penny, Accounted For
If we’re running paid campaigns for your business, you’ll see exactly where your budget is going and what it’s producing. Total spend, impressions, clicks, CTR, conversions, cost per acquisition, and return on ad spend – broken down by individual campaign. The campaign table shows performance across every active campaign: Search, PMAX, DSA, local campaigns – all of it. You’ll see which campaigns are delivering the strongest returns and where we’re focusing your budget for maximum impact. Below that, landing page performance ties everything together. For every page receiving paid traffic, you’ll see sessions, bounce rates, time on page, conversions, conversion rate, ad spend attributed to that page, and cost per lead. It’s the full funnel from click to conversion – no missing pieces. For businesses running geo-targeted campaigns across multiple locations, all of this data breaks down at a location level too, so you can see exactly how Manchester is performing versus Leeds, or Hull versus Sheffield.
Canopy Integration – The Full PPC Funnel
Canopy is our in-house PPC landing page platform, purpose-built to maximise conversions from your paid traffic. It handles the landing pages, form submissions, and call tracking for your campaigns – and all of that data flows directly into Gorilla Reports. That means when you’re looking at your PPC performance, you’re not just seeing ad metrics in isolation. You’re seeing the complete journey: how many people clicked your ad, how many landed on your Canopy page, how many filled in a form or picked up the phone, and exactly what that cost. Ad click to lead, in one view. No switching between platforms. No wondering whether your landing pages are actually converting. Canopy data is built right into the PPC section of every report.
Meta Campaigns – Facebook & Instagram, Unified
If we’re managing Meta campaigns for your business, Gorilla Reports pulls in your Facebook and Instagram ad data automatically. Campaign reach, impressions, spend, CPM, and frequency are all visible at a glance – along with engagement metrics like likes, comments, shares, link clicks, CTR, and cost per click. The audience breakdown shows who’s engaging with your ads by demographics, age range, and placement – Feed, Stories, or Reels – so you can see where your message is landing. For businesses targeting multiple locations, performance breaks down by geographic area too.
LinkedIn Campaigns – B2B Visibility & Lead Gen
For B2B clients running LinkedIn advertising, Gorilla Reports includes full campaign reporting: impressions, clicks, CTR, spend, and conversions. You’ll see how individual sponsored content pieces are performing, which creatives are driving the most engagement, and – critically for B2B – your lead gen form performance including submissions, lead volume, and cost per lead.
Google Business Profile – Local Visibility & Reviews
Your Google Business Profile is often the first thing potential customers see, and Gorilla Reports gives you full visibility into how it’s performing. Views, actions (calls, direction requests, website clicks), and review monitoring are all tracked – with data broken down by individual location for businesses operating across multiple sites. This is particularly powerful for multi-location businesses. Instead of logging into Google Business Profile and flicking between locations, you see everything side by side in one dashboard – and it’s included in your monthly reports alongside everything else.
Multi-Location Reporting – Every Branch, Every Metric
If your business operates across multiple locations, Gorilla Reports doesn’t just aggregate your data into a single number and call it a day. Every section of the report – SEO, PPC, Meta, Google Business Profile – can break down performance location by location. That means you can see how your Manchester office is performing compared to Leeds. Whether your Hull PPC campaigns are converting at the same rate as Sheffield. Which locations are driving the most Google Business Profile actions. Genuine, granular, per-location intelligence – not a blended average that hides what’s really happening.
AI Crawler Intelligence – Powered by Gorilla AI Log
This is something no other agency reporting platform offers. Gorilla AI Log reads your server’s raw access logs and identifies every AI crawler, search engine bot, and SEO tool visiting your site. That data feeds directly into Gorilla Reports. You’ll see which AI systems – ChatGPT, Claude, Perplexity, Gemini and more – are crawling your content, how often they’re doing it, and which specific pages they’re most interested in. You’ll know when a real person asks an AI chatbot a question and the AI pulls your page to answer it. And you’ll see exactly how search engines like Google are spending their crawl budget on your site, including every 404 error they’re hitting. This is server-level data – the most accurate source of bot intelligence that exists. Google Analytics can’t see it. Search Console gives you a fraction of it. Gorilla AI Log gives you all of it, and it’s built right into your reports.
Claude Pilot – AI-Powered Insights, On Demand
Data is only useful if you know what it means. That’s why every section of Gorilla Reports includes Claude Pilot – an AI-powered assistant that sits alongside your data and helps you make sense of it. Claude Pilot can interpret your Search Console data to identify keywords with untapped potential, highlight pages that aren’t getting the traffic they should be, suggest content ideas based on what’s actually working, and provide analysis of trends across your campaigns. It’s like having an on-demand analyst available whenever you’re looking at your dashboard. You can ask it questions in plain English – “Which pages have the biggest opportunity for improvement?” or “What keywords should we be targeting next?” – and it will give you actionable answers grounded in your actual data, not generic advice.
Flexible Comparisons – Measure Progress Your Way
Every section of Gorilla Reports supports multiple comparison views: month-on-month, year-on-year, and rolling three-month comparisons. That means you can see short-term momentum, seasonal trends, and long-term growth – all from the same dashboard. Whether you want to compare this February against last February, track how the last quarter stacked up against the one before it, or just see how this month compared to last month – it’s all there, across every channel and every metric.
Shareable Reports – Live Links & PDF Downloads
When your monthly report is ready, you’ll receive a unique secure link that opens your report directly in the browser – no login required. Just click and you’re looking at your data. You can share that link with anyone in your team, your board, or your stakeholders. Every report is also available as a downloadable PDF for those who prefer a document they can file, print, or attach to an email. Same data, same layout – just packaged for however you prefer to consume it. Each report includes an executive summary written by your account manager, giving you the key takeaways and what we’re focusing on next – so you get the human context alongside the numbers.
Part of the Gorilla Ecosystem
Gorilla Reports sits alongside Canopy (our PPC landing page platform) and Gorilla AI Log (our AI crawler intelligence tool) as part of a connected suite of tools – all built in-house, all feeding into each other, and all designed to give you complete visibility into how your digital marketing is performing. We built Gorilla Reports because we got tired of the industry standard: agencies that keep clients at arm’s length from their own data. We think you should see everything we see. Every number. Every trend. Every opportunity. That’s what transparency actually looks like. Gorilla Reports is available exclusively to clients of Gorilla Marketing. If you’d like to see what your data looks like when nothing is hidden, get in touch.
