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March 2026 Core Update Rolling Out
Google Launches the March 2026 Core Update Google has confirmed the rollout of the March 2026 core update, which began today, 27 March 2026 at
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SEO News
Google Launches the March 2026 Core Update Google has confirmed the rollout of the March 2026 core update, which began today, 27 March 2026 at
Read article
SEO News
3 min
Google Launches the March 2026 Spam Update Google has confirmed the rollout of the March 2026 spam update, which began…
Gorilla News
15 min
AI crawlers are hitting your website right now. You just can’t see them. Right now, as you read this, AI…
Gorilla News
13 min
The landing page is the campaign. Most agencies don’t act like it. Here’s something that most PPC agencies won’t tell…
PPC News
12 min
You’re asking the wrong question. Not because it’s a bad question – it’s the one every business owner asks eventually…
Gorilla News
9 min
Your marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…
PPC News
11 min
Quality Score is Google’s 1-10 rating of your keyword-level ad experience. It’s built from three components: expected click-through rate, ad…
SEO News
11 min
Duplicate content is one of the most misunderstood problems in SEO. There’s no penalty for it. Google has said so…
SEO News
14 min
If you run a website that targets users in different countries or languages, hreflang tags tell search engines which version…
SEO News
11 min
Entity SEO is the practice of optimising content and technical signals around entities – the specific people, organisations, places, concepts…
Local News
12 min
A local citation is any online mention of your business name, address, and phone number (NAP). Citations appear on business…
SEO News
21 min
Shopify powers roughly 28–30% of US e-commerce, according to various industry estimates, and its UK presence has grown steadily over…
SEO News
12 min
Black hat SEO is any tactic that violates Google’s spam policies in an attempt to manipulate search rankings. It covers…
AI/LLMs News
16 min
SEO has been declared dead roughly 4,852 times since January 2016, according to an Ahrefs count of published articles making…
Local News
13 min
If you run a business that goes to the customer – a plumber, locksmith, mobile mechanic, pest controller, or cleaning…
AI/LLMs News
7 min
llms.txt is a proposed web standard that provides AI systems with a structured summary of a website’s most important content…
SEO News
8 min
There’s no universally correct answer here. The right model depends on your budget, your growth stage, the complexity of your…
SEO News
12 min
You can have a dozen SEO dashboards and still not know whether your organic strategy is working. That’s because most…
SEO News
13 min
The way people search in Tokyo has almost nothing in common with how they search in Birmingham. Different languages, different…
Local News
12 min
If your business operates in more than one location, you’ve got a problem most SEO advice doesn’t properly address. Standard…
SEO News
12 min
Schema markup is code you add to your website that helps search engines understand what your content is about. It…
Local News
6 min
NAP stands for Name, Address, and Phone number – the three pieces of business information that appear across your website,…
SEO News
11 min
Every e-commerce site deals with products going out of stock. It’s unavoidable. What separates well-run stores from the rest is…
SEO News
12 min
A website redesign doesn’t have to mean a traffic nosedive. The ranking drops that follow most redesigns aren’t caused by…
PPC News
11 min
Most businesses treat SEO and PPC as two separate budget lines fighting for the same pot of money. Marketing managers…
SEO News
6 min
Topical authority is the degree to which a website is recognised as a comprehensive, trustworthy source on a specific subject.…
PPC News
13 min
Industry estimates consistently put wasted Google Ads spend at around 20% of total budget. That’s not a rounding error. For…
PPC News
10 min
Google Ads dominates paid search. That’s not controversial. But Microsoft Ads has quietly built a network that reaches far more…
SEO News
17 min
Link building is the process of getting other websites to link back to yours. Those backlinks act as third-party endorsements…
Local News
12 min
Google reviews directly influence where your business appears in local search results. They’re one of the strongest signals Google uses…
PPC News
10 min
SEO and PPC both drive traffic to e-commerce sites, but they work on fundamentally different timelines, cost structures and conversion…
SEO News
11 min
SEO doesn’t sell itself in the boardroom. Most senior decision-makers understand paid advertising because it works like buying something: spend…
AI/LLMs News
10 min
Not all content formats are equally likely to be cited by AI systems. Research analysing tens of thousands of AI…
Local News
9 min
A negative Google review won’t destroy your business. That’s worth saying upfront, because the panic that follows a one-star review…
PPC News
8 min
A Google Ads audit is a systematic review of every account element that affects performance. It is how you find…
SEO News
8 min
Google Search Console is a free tool from Google that shows how your website appears in search results. It reports…
AI/LLMs News
6 min
Generative Engine Optimisation (GEO) is the practice of optimising content so that AI-powered search systems like ChatGPT, Google AI Overviews,…
SEO News
21 min
E-commerce SEO is the process of optimising an online store so its product pages, category pages, and supporting content rank…
SEO News
12 min
Crawl errors happen when a search engine tries to access a page on your site and can’t. Sometimes the page…
SEO News
10 min
Most websites fall into the same trap. They publish blog posts that attract traffic but never convert, or they build…
SEO News
8 min
Content pruning is the process of auditing existing website content and deciding what to keep, update, consolidate or remove. Over…
SEO News
12 min
A content audit is a systematic review of every piece of content on your website, measured against performance data and…
SEO News
12 min
An XML sitemap is a file that lists the URLs on your website you want search engines to find. It’s…
AI/LLMs News
2 min
Traffic from AI-powered search tools is growing rapidly. ChatGPT, Perplexity, Google Gemini, Microsoft Copilot and other AI platforms now send…
SEO News
13 min
You can target the right keyword and still get it completely wrong. It happens all the time. A business picks…
SEO News
7 min
A pillar page is a comprehensive page covering a broad topic. Topic cluster pages are more focused pages covering specific…
SEO News
15 min
Core Web Vitals are three specific metrics Google uses to measure how real users experience your website. They track loading…
AI/LLMs News
12 min
A zero-click search is a search that ends on the results page. The user gets their answer from a featured…
AI/LLMs News
7 min
Google AI Overviews are AI-generated summaries that appear at the top of search results, providing direct answers to queries before…
AI/LLMs News
8 min
When ChatGPT, Perplexity, Gemini or Google’s AI Overviews cite a web source in their response, that citation is not random.…
PPC News
9 min
Facebook and Instagram both run through Meta Ads Manager, which means the targeting, bidding and reporting infrastructure is identical. The…
SEO News
12 min
Google wants to send people to pages that answer their question quickly, clearly and without friction. That’s the entire overlap…
SEO News
11 min
The quality of work you get from an SEO agency depends heavily on what you give them to work with.…
SEO News
12 min
A canonical tag is a snippet of HTML that tells search engines which version of a page you want indexed…
SEO News
12 min
Guest posting is the practice of writing content for another website in exchange for a backlink to your own. The…
PPC News
9 min
If you’ve asked an agency how much Google Ads costs, you’ve probably heard some version of “it depends.” That’s technically…
SEO News
11 min
Every SEO tool on the market will happily flag hundreds of “toxic” backlinks pointing at your site. Red warnings, danger…
PPC News
15 min
Google Shopping ads are the product listings that appear at the top of Google search results with an image, price,…
SEO News
15 min
Product pages are where the money is. They’re the pages people land on when they’re ready to buy – or…
SEO News
9 min
The short answer: subdirectories consolidate link equity under one domain and are simpler to manage. Subdomains give you more separation…
SEO News
15 min
Internal links are hyperlinks that point from one page on your site to another page on the same site. They’re…
SEO News
13 min
Scaling content production sounds simple. Hire more writers, publish more pages, watch traffic grow. In practice, most businesses that try…
PPC News
10 min
Smart Bidding is Google’s set of automated bid strategies that use machine learning to optimise for conversions or conversion value…
SEO News
10 min
Every keyword strategy eventually hits the same question: should you chase the big, high-volume search terms or focus on the…
AI/LLMs News
6 min
Answer Engine Optimisation (AEO) is the practice of structuring and optimising content so that AI-powered search tools cite it in…
PPC News
9 min
Google Consent Mode v2 is a framework that adjusts how Google tags behave based on a visitor’s cookie consent choices.…
Local News
11 min
They’re both SEO. They both involve keywords, content, links, and technical work. But local SEO and national SEO are different…
SEO News
11 min
SEO ROI tells you whether the money you’re putting into organic search is generating more revenue than it costs. The…
SEO News
15 min
WooCommerce powers roughly 36–39% of all online stores, depending on whose data you trust. It’s the default choice for anyone…
SEO News
11 min
Reader profile: UK-based SEO professionals, in-house marketers, or agency-side strategists who already understand what backlinks are and why they matter.…
PPC News
8 min
LinkedIn Ads cost more per click than almost any other paid advertising channel. That’s the headline most marketers fixate on.…
SEO News
12 min
Most blog posts never rank for anything. They get published, shared once on social media and then sit at the…
SEO News
12 min
Picking the wrong SEO agency costs more than money. It costs months of lost momentum, potential damage to your site,…
PPC News
6 min
Most PPC reports contain too many numbers and not enough insight. A dashboard full of impressions, clicks and CTR looks…
SEO News
13 min
Most UK businesses pay between £500 and £5,000 per month for SEO. But that range is about as useful as…
PPC News
11 min
Server-side tracking moves data collection from the visitor’s browser to a server the business controls. Instead of tracking scripts running…
SEO News
14 min
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to evaluate the quality of content in…
PPC News
8 min
The best PPC campaign imaginable still fails if the landing page doesn’t convert. You can nail your keyword targeting, write…
SEO News
12 min
Bounce rate tells you what percentage of visitors land on your site and leave without doing anything meaningful. Not just…
SEO News
18 min
Category pages are the workhorses of ecommerce SEO. They sit between your homepage and your product pages, targeting the high-volume…
SEO News
12 min
Every website ranking above you got there for a reason. Content quality, technical health, and user experience all play a…
Local News
11 min
The Google Map Pack (sometimes called the Local Pack or 3-Pack) is the block of three business listings that appears…
SEO News
16 min
A website migration is one of the highest-risk activities in SEO. Change a URL structure, swap a CMS or move…
SEO News
18 min
Google can render JavaScript. That’s the good news. The bad news is that rendering JS is roughly 100 times more…
PPC News
9 min
Google Tag Manager is a free tool that lets you add and manage tracking codes on your website without editing…
SEO News
12 min
A/B testing for SEO is the practice of splitting a group of similar pages into a control set and a…
SEO News
14 min
Organic search is quietly responsible for the majority of website traffic in most industries. When a business doesn’t invest in…
PPC News
13 min
Performance Max is Google’s all-in-one campaign type that runs ads across Search, Shopping, Display, YouTube, Gmail, Maps, and Discover from…
PPC News
10 min
Remarketing and retargeting are not the same thing, despite what most of the internet will tell you. The short version:…
Local News
13 min
Your Google Business Profile (formerly Google My Business) is one of the most direct ways to influence how your business…
PPC News
10 min
A customer visits the site through a Google search, returns two weeks later via an email link, clicks a retargeting…
PPC News
9 min
TikTok has over 1 billion monthly active users globally, and the UK is one of its strongest markets. The platform…
SEO News
13 min
Reader profile: UK marketing manager, SEO lead or business owner who’s heard “digital PR” discussed alongside link building and wants…
PPC News
10 min
How you divide your marketing budget matters more than how large it is. A business spending £3,000 a month on…
SEO News
12 min
Google uses the mobile version of your site for indexing and ranking. That’s not new information. But knowing it and…
PPC News
12 min
Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action. That…
SEO News
12 min
Your website’s speed affects everything that matters: where you rank, whether visitors stick around, and how many of them convert.…
SEO News
8 min
Not all backlinks are equal. A single link from a relevant, authoritative site can shift rankings more than a hundred…
SEO News
9 min
Google Analytics 4 contains hundreds of report combinations. Most of them are irrelevant to SEO. The default reports GA4 ships…
SEO News
13 min
Google dominates global search with roughly 90% market share, but it’s far from the only game in town. Depending on…
SEO News
10 min
Content cannibalisation happens when two or more pages on your site compete for the same keyword. Google can’t decide which…
PPC News
10 min
Conversion tracking in GA4 answers the question that traffic data alone cannot: is your website actually producing business results? Without…
SEO News
12 min
The fundamentals of SEO don’t change based on who you’re selling to. Google still crawls, indexes, and ranks pages using…
SEO News
14 min
Robots.txt is a plain text file that sits in your site’s root directory and tells search engine crawlers which parts…
SEO News
15 min
Three to six months. That’s the answer you’ll get from most agencies, and it’s not wrong – but it’s not…